This article was published on The Music, on 10 April 2024.
TixSuite promises “to tear up the rulebook”, with the goal of fixing the broken, outdated methods of legacy ticketing services.
Ask any Australian promoter, venue, festival, or event to name their two biggest challenges, and they’ll come up with ten.
But pin them down to just two, and they’ll suggest it was cash flow and the growing trend among fans not to commit to buying tickets early enough.
Today (April 10) marks the launch of TixSuite, a new subscription ticketing software that will address some of these issues.
It promises “to tear up the rulebook”, with the goal of fixing the broken, outdated methods of legacy ticketing services.
TixSuite is the latest product from ticketing platform Eventfinda, which has headquarters in Auckland, New Zealand, and has been serving the Australian market since 2011.
So, why is the Australian ticketing market ready for disruption? “The timing is perfect because of the way technology has moved,” Eventfinda CEO James McGlinn explained this week.
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